Media Kit

Everything you need to write about, link to, or showcase WaPay — logo, colours, typography, voice, and a one-liner you can copy straight in.

Logo

The wordmark is two-tone: white "Wa" + green "Pay", no space, capital W and P. Don't recolour the green or italicise the wordmark.

On dark
Pay
PNG SVG icon SVG composite
On light
Pay
PNG SVG icon

Colours

Tap a hex to copy. Use the green only as an accent — supporting text and surfaces always sit on the midnight palette.

Primary

WaPay Green
#22c55e rgb(34, 197, 94)
Midnight
#0a0f1e rgb(10, 15, 30)
White
#ffffff rgb(255, 255, 255)

Green palette

Green / dim
#16a34a rgb(22, 163, 74)
Green / base
#22c55e rgb(34, 197, 94)
Green / light
#4ade80 rgb(74, 222, 128)

Surfaces & text

Card
#111827 rgb(17, 24, 39)
Card hover
#1a2340 rgb(26, 35, 64)
Border
#1e293b rgb(30, 41, 59)
Text / primary
#f1f5f9 rgb(241, 245, 249)
Text / secondary
#94a3b8 rgb(148, 163, 184)
Text / muted
#64748b rgb(100, 116, 139)

Typography

Inter, served from Google Fonts. Numbers benefit from font-feature-settings: 'tnum'; when used in tables.

Black · 900 Get paid faster.
Extrabold · 800 Get paid faster.
Bold · 700 Get paid faster.
Semibold · 600 Get paid faster.
Medium · 500 Get paid faster.
Regular · 400 Get paid faster.

Voice

Plain English, no jargon. Short sentences. Verbs over nouns. "You" not "users". Avoid debt-collection language — we say "payment reminders".

Do

  • Write "WaPay" — one word, capital W, capital P.
  • Lead with the customer benefit: "Get paid in 30 seconds."
  • Say "small businesses", "sole traders", "trade businesses".
  • Refer to messages as "payment reminders" or "payment requests".
  • Use sentence case for headings and buttons.

Don't

  • Don't write "Wapay", "WAPAY", "Wa Pay", or "Wa-Pay".
  • Don't recolour the green or italicise the wordmark.
  • Don't use words like "debt collection", "chase", "demand".
  • Don't say "platform" or "SaaS" — say "service" or "app".
  • Don't put a flag, country name, or region in marketing copy unless we explicitly target that region.

Boilerplate

A drop-in description for press releases, partner announcements, or app-store listings.

One-liner. WaPay is the simplest way for small businesses to get paid — invoices, payment links, and automatic reminders, all over WhatsApp.

Short. WaPay turns a single WhatsApp message into an invoice with a Stripe payment link. The customer taps Pay Now; the money lands in your bank. Automatic weekly reminders handle the chasing so you don't have to.

Long. WaPay is a back-office service for trade businesses, sole traders and small companies. Quotes, invoices, payments, payment reminders and customer records — all run from WhatsApp. No app to download, no dashboard to learn. Businesses send a single message; their customer receives a branded payment link and pays in one tap. WaPay only charges when a payment is collected, so there are no subscription fees and no risk to try.

Press contact

For interviews, embargoed news, or anything that doesn't fit a form.

Email hello@wapay.ai and we'll respond within one business day.

For routine support, customers should go through their in-app chat instead.